If you price your house wrong, it can not only hinder your chances of selling your house as quickly as you would like, but also reduce your final sales price. If your house is overpriced, very few people will look at it and even if they come through the door you will not receive an offer.
Many sellers think that it is best to overprice their house in anticipation of low offers. They think it leaves them room to negotiate. They are wrong. Keep an eye out for my next video: Why Pricing a House Too High is a BAD Strategy.
So, how do you price your house right?
- Location is the most critical factor when determining price
- View your house objectively through the eyes of buyer
- Do not let your emotions get involved
- Have your realtor provide realistic comparable sales
- Price your house aggressively
Some agents will agree to list your house at a higher asking price, just to get the listing. Then they will constantly suggest price reductions until the home is listed where it should be. My goal is not to inflate the price in order to get a listing, but rather arrive at the best price to get my clients’ houses sold quickly and for top dollar.
In addition to pricing, professional quality photographs are another way to stand out from the competition! 92% of people begin their home search on the Internet, so you need to ensure your listing photos make your house look valuable. Hire a professional.