Why Overpricing Your House is a BAD Strategy

Episode 4 #ListWithLauren

If you want to command top dollar and get your house sold quickly, you need to not only hire the right Realtor, but you need to price your house correctly from the start. 

A lot of sellers are misled into thinking they should overprice their house. They think this will entice buyers to come in, make a low offer and then they can negotiate down to the amount for which they want to sell their house. That is a terrible strategy!

Continue Reading

How to Price Your House So It Sells Fast

Video: How to Price Your House so it Sells Fast

If you want to command top dollar and get your house sold quickly, you need to not only hire the best Realtor, but also price your house correctly from the start.

If you price your house wrong, it can not only hinder your chances of selling your house as quickly as you would like, but also reduce your final sales price. If your house is overpriced, very few people will look at it and even if they come through the door you will not receive an offer.

Many sellers think that it is best to overprice their house in anticipation of low offers. They think it leaves them room to negotiate. They are wrong. Keep an eye out for my next video: Why Pricing a House Too High is a BAD Strategy.

So, how do you price your house right?

  1. Location is the most critical factor when determining price
  2. View your house objectively through the eyes of buyer
  3. Do not let your emotions get involved
  4. Have your realtor provide realistic comparable sales
  5. Price your house aggressively

Some agents will agree to list your house at a higher asking price, just to get the listing. Then they will constantly suggest price reductions until the home is listed where it should be. My goal is not to inflate the price in order to get a listing, but rather arrive at the best price to get my clients’ houses sold quickly and for top dollar.

In addition to pricing, professional quality photographs are another way to stand out from the competition! 92% of people begin their home search on the Internet, so you need to ensure your listing photos make your house look valuable. Hire a professional.

Please call or email me if you would like me to send you a free brochure with more tips on the do’s and don’ts of pricing your home.

If you would like to sell your home and/or buy a new home, please consider the services that I offer, read testimonials from past clients and call or email me today!

Continue Reading

How to Prepare Your House for Sale

10 Tips to Make Buyers Feel Right at Home

Video: How to Prepare Your House for Sale

You only have one chance to make a first impression, so be sure to make the best impression possible. If you want to command top dollar and get your house sold quickly, you need to not only hire the best Realtor, but also prepare your house for sale. Check out my latest video to to learn more!

Continue Reading

2 Ways Sellers can Beat the Spring Market

Video: How to Beat the Spring Market

People tend to think that the spring market is the best time of year to list a home. Don’t get me wrong, the spring is an excellent time of year to list. However, sellers should not overlook the benefits of listing their house for sale in the winter. The winter is a wonderful time to list your house for two reasons:

1. Less Competition

If most sellers wait for the spring to list their homes, then buyers have a wider selection of homes from which to choose. If you list in the winter you have a lot less competition. If you are the only home listed in a desirable community, you may have all of the pre-approved buyers lining up at your doorstep and potentially have a bidding war.

2. Serious Buyers

It’s cold outside, so only serious buyers who need to buy a home are going to be house hunting this time of year. You will limit the number of nosy people trekking through your house who aren’t actually ready to buy.

It’s cold outside, so only serious buyers who need to buy a home are going to be house hunting this time of year. You will limit the number of nosy people trekking through your house who aren’t actually ready to buy.

My advice is that you list early and beat the spring market!

If you would like to sell your home, buy a home, or add to your real estate investment portfolio, please consider the services that I can offer, read testimonials from past clients and call or email me today!

Continue Reading

Baby It’s Cold Outside, but the Market is Hot

It may be the winter (and a cold one this year), but the real estate market is heating up!

Homes are selling quickly and closer to (or above) asking price. According to the January 2018 REALTORS® Confidence Index Survey, “34% of properties that closed in January sold at or above the list price. Of the properties that sold at a premium price, 86 percent sold at 101 to 110 percent of the list price.”

So, what factors are pushing prices higher?

Continue Reading

10 Reasons Why Your House Did Not Sell

You listed your house and it didn’t sell. There is probably nothing more frustrating! What do you do next? Just stay put in your home forever or try again?

First things first, figure out why your house did not sell the first time around. Why do some listings expire and fail to sell? Here are the 10 top factors that influence whether or not your home sells:

Continue Reading

Why Sellers Should List Early this Year

Historically home sales and home sale prices peak in the spring and summer, making spring the best time of year for sellers to put their homes on the market. However, in his most recent column, Jonathan Smoke, the chief economist of realtor.com, has advised that 2017 is not a typical year and sellers should consider listing their homes earlier this year.

Here are four reasons that support this advice:

Continue Reading

3 Traits of a Good Realtor

I have worked with many real estate agents during my years as a licensed Realtor® and I have found that this field is home to all types of agents and personalities. Did you know that approximately 1 out of every 220 adults in the US is a licensed agent (or was at some point in time). Yet despite the high number of real estate agents, I find that I can count on one hand the other agents that I would love to do business with again.

Continue Reading